From zero
to 60 million users
One of my proudest projects involved designing the UX for a mobile app called 'Tencent WiFi Guanjia,' which translates to 'master.' In just 2.5 years, it gained 60 million users, with daily active user rate of 10%. This was Tencent's first project to transition from a non-profit product to a profitable one. Developed and maintained by a small team in a startup-like environment, it received minimal financial support from Tencent.
Product strategies
across various time periods.
Frist 6 months
App Version 1.0. Conducting legal checks and establishing branding and UI on a limited scale. Developing a basic user experience for Android and iOS.
Getting ready for the next phase: knowing what was our bottleneck.
Second 6 months
Breaking through bottleneck
Establishing and validating new UX as the technical bottlenecks are being addressed.
Preparing for the next phase: App version2.0 that can generate profit for us.
Third 6 months
Transiting to profitable products
App Version 2.0. A UX concept that can be sustainable and aligned with our product strategies.
Getting ready for the next phase: winning massive users with USPs and cooperations
Fourth 6 months
Massive growth: USPs and marketing
USP features, scenarios and partnership discoveries.
Getting ready for the next phase: knowing our new bottleneck and explore strategies for App version 3.0.
Fifth 6 months
Identifying the best branding position for profit.
App Version 3.0. Focusing on winning target groups instead of all users.
New branding, marketing and partnerships.
What is this App about
In many cities throughout China, where millions of people live, public WiFi is highly sought after. This service is provided by restaurants, cafes, shops, train stations, and airports Our app securely keeps a large database of public WiFi passwords in the cloud, enabling users to easily find and connect to nearby public WiFi through our app.
Version 1.0, Survival
In many cities throughout China, where millions of people live, public WiFi is highly sought after. This service is provided by restaurants, cafes, shops, train stations, and airports Our app securely keeps a large database of public WiFi passwords in the cloud, enabling users to easily find and connect to nearby public WiFi through our app.